Here’s our first look at New Power Studio’s Spring/Summer 2010 collection. This great video was made by Terry Hall, an inventive director who's also done their debut collection vid:
New Power Studio is a collective comprised by, Thom Murphy and Ebru Ercon. The aesthetic is similar to that of Christopher Shannon's, revisiting gaudy imagery of scallyism, sportswear and extreme British-ness, only found in the most deprived and bedraggled areas of the UK. It's funny how we'd all despise this look 10 years ago, disgraced by the connotations the style has - very reminiscent of Ali G's youth interpretation. Now we just look at it ironically, moving with a zeitgeist - accepting the 90's just like we were accepting the 80's only a couple of years ago.
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